MODULE 4

BULLET PROOF

BULLET PROOFING YOUR ENTIRE BUSINESS MODEL

Just like a successful football team has a coach, often several to focus on OFFENSE (making money, selling product, getting known) and DEFENSE (protecting the portfolio, minimizing losses, worst case scenario models), a team needs a CEO with directors and advisors that can focus on building the brand, acquiring the right kind of clients, keeping those clients happy, protecting the team from legal issues, reputational damage, empowering the team to keep growing and giving their best, preventing poachers from stealing your fans (clients & prospects) and your players and pricing your MVP out of reach. Every business designed from the outset to be successful should be designed with the aim of selling it, even if it is intended for your children one day. A business that can thrive without you, the MVP is a business that is attractive to large institutional clients.

A business with a valuable exit strategy is a business that allows you to sleep at night and EMPOWERS YOU TO BRING YOUR BEST CONTRIBUTION in the role that you are best at. During this module we help you work ON YOUR BUSINESS so that you can bring your A-GAME in your business.

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MODULE CONTENT

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MODULE SUMMARY

* Design a robust business that will outlive you and leave a solid legacy
* Key man risk, deal with it and make it a major sales point
* F.U.C.K. FEAR (Face it, Understand it, Control it, Know what you will do)
* Building a team where 2+2 = 22

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Number of
0
Hedge Funds

Total AUM
$0
Hedge Funds

% of that AUM
0%
that goes to top 5%

Leaving
$0
that goes to bottom 95%

thats Average AUM
$0
if remainder is equally divided

% of managers
0%
with <200m AUM

% of businesses
0%
that fail within 18 months

% of businesses
0%
that fail within 5 years

NOT ALL MANAGERS ARE CREATED EQUAL

Trusted advisor, counsellor and coach to many of the world's most dynamic wealth management businesses